Communicating about homelessness is important for NGOs and activist groups working towards ending homelessness. The way they present homelessness can help to dispel negative stereotypes that can be a barrier to public interest in the issue but also to political will to change the situations that cause homelessness and keep people in homelessness. It can explain solutions to homelessness, and why they matter, to the people experiencing homelessness themselves as well as to the wider society. It can also show the value of homelessness services, but also the value of the individuals who use them, who are capable citizens worthy of respect and deserving of a decent home, just like everybody else.
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